For over three decades, Lexus has been devoted to delivering vehicles that exemplify the pursuit of perfection in the luxury automotive world. Now, Lexus is taking its commitment to excellence even further with a brand-new initiative: The Standard of Amazing. Lexus vehicles serve a higher purpose beyond mechanical precision. A Lexus is designed to elicit emotion from drivers. Because a car that does not make you feel something is a car that stops short of amazing.
Rewriting the Script & Introducing a More Human-Centric Approach
Lexus is rewriting the script with the next chapter of its story titled: The Standard of Amazing. A human-centric approach is at the forefront Lexus' branding initiative that aims to refine what Alabamians deserve.
Lexus is designing cars and SUVs that evoke emotion along every step of the journey as you head to your favorite Dinner Table of the South restaurant or venture into the foothills of the Appalachian Mountains on a family exploration.
Experience the Lexus Standard of Amazing at Lexus of Birmingham
When you get behind the wheel of a Lexus in Birmingham, you'll immediately understand what sets these luxury vehicles apart. Every detail, from the hand-stitched leather to the cutting-edge technology starting with the Lexus Interface, is carefully crafted to exceed your expectations. Lexus anticipates your needs and builds vehicles that don't just meet the standard – but redefine it.
Lexus is calling on Alabamians to challenge themselves in the pursuit of amazing. The only ask in this pursuit of refined mastery is that you choose a new Lexus vehicle that does the same. We have you covered with a great selection of new Lexus models for sale in Birmingham off I-459 by the Pine Tree Country Club.
The Standard of Amazing campaign calls on everyone to strive for greatness. Lexus enthusiasts from Hoover to Vestavia Hills can do so by shopping at the leading Alabama Lexus Dealer. Reach out to our staff to learn more about the Standard of Amazing campaign.
Visit Alabama's #1 Luxury Dealer to Learn More
Make the short drive down I-59 from Gadsden to our award-winning Lexus dealership to discover what the Standard of Amazing truly entails. We're proud to be a new Lexus dealer serving Hoover and Vestavia Hills.
As Alabama's #1 luxury dealer, Lexus of Birmingham is proud to deliver this unparalleled Lexus experience to drivers across the state. Our commitment to world-class customer care has earned us the Elite of Lexus Award 27 times. Our team can help you discover the Lexus of your dreams. Contact Lexus of Birmingham to plan your visit and experience The Standard of Amazing for yourself.